By Fortune Mbonu
Nollywood actress and filmmaker Funke Akindele has revealed that a social media influencer once rejected her offer to pay for promotional content for her 2024 blockbuster movie, Everybody Loves Jenifa.
Akindele made the revelation while speaking during a panel session at the Creative Africa Nexus Weekend (CANEX WKND), where she discussed her experiences working with influencers and the challenges of promoting her creative projects.
According to the filmmaker, she approached an unnamed social media influencer with an offer to pay for promotional content for the movie, but the individual turned down the proposal.
Her experience highlights some of the challenges filmmakers encounter when engaging influencers to promote their projects, despite the growing influence of social media personalities in Nigeria’s entertainment industry.
Everybody Loves Jenifa, released in December 2024, was another instalment in Akindele’s popular Jenifa franchise and went on to achieve significant box-office success.
