Lagos — Nigeria’s dynamic cultural and creative industries are receiving fresh scholarly attention with the release of “Nigeria’s Cultural and Creative Industries: Perspectives, Problems and Prospects,” a new volume published by Routledge.
This pioneering academic work offers a comprehensive overview of Nigeria’s creative sectors, including music, film, fashion, visual arts, publishing, advertising, and tourism.
Co-edited by scholars from Pan-Atlantic University—Dr Ikechukwu Obiaya, Dr Kizito Ogedi Alakwe, and Dr Emmanuel Nzeaka—the book spans 304 pages and provides in-depth insights into the sector’s vast potential and persistent challenges. It is the first of its kind focused on Africa’s creative economy.
The book features 17 chapters authored by leading academics and industry experts, exploring critical areas such as Nollywood’s film industry, digital media transformation, architecture, and Nigeria’s publishing sector in the digital era. Key chapters address policy frameworks and capacity building essential to unlocking the creative economy’s full value.
High-profile endorsements underscore the book’s impact. Nigeria’s Honourable Minister of Art, Culture, Tourism and the Creative Economy, Barr. Hannatu Musa Musawa applauded the work for its critical examination of sector reforms needed to create a competitive industry.
Filmmaker and media executive Femi Odugbemi praised the volume for linking cultural identity with economic imperatives like GDP contribution and job creation.
As Nigeria’s youth population surges, this volume highlights the creative industries as pivotal to economic diversification, job creation, and national branding.
Available now on Routledge, Amazon, and other digital platforms, the book is a vital resource for investors, policymakers, and academics seeking to understand and capitalize on Nigeria’s flourishing creative economy.
