By Chris Ifeanyi Onuoha
Muslims across Nigeria are set for a blissful Ramadan, as Nestlé Nigeria’s seasoning brand MAGGI marks the festival with consumer-focused engagements nationwide.
MAGGI launched Tales of Ramadan Season 2, a six-episode drama series that premiered on February 12, 2026, at a star-studded event at EbonyLife Place, Victoria Island, Lagos.
This multi-layered national campaign blends culturally grounded storytelling, consumer value, and community engagement. Each episode delivers a distinct, relatable story united by the message: Ramadan is a time for reflection, generosity, and reconnecting with what truly matters.
Directed by Orire Nwani and produced by Goodness Emmanuel, the series explores themes of faith, food, family, friendship, forgiveness, and freedom, mirroring everyday Ramadan experiences in Nigerian homes. A compelling ensemble cast brings authenticity and emotional depth to these narratives.
Beyond the screen, MAGGI is activating modern trade outlets with experiential pop-ups. Shoppers can win premium gifts while certified nutritionists offer complimentary guidance on balanced iftar meals.
Ramadan shoppers will also enjoy special extra-cube offers in MAGGI STAR sachets.The brand is partnering with mosques and tertiary institutions nationwide for Iftar pop-ups, reaching over 100,000 consumers through shared meals and product sampling.
MAGGI is further collaborating with influencers on community give-back initiatives, extending values of compassion and service.
This initiative from Nestlé Nigeria, a leading food and beverage company committed to enhancing quality of life through nutrition, amplifies Ramadan’s euphoria. The series airs weekly on terrestrial TV, cable, and major digital platforms.
The premiere featured elegant abaya-themed dressing and décor, evoking the season’s warmth and serenity.
Funmilayo Osineye, Category Manager for Nestlé Culinary, said at the event: “Ramadan is a season where food carries deeper meaning, symbolizing generosity, reflection, and togetherness. At MAGGI, we go beyond flavor, we show up respectfully to support families meaningfully. This campaign reflects that commitment.”
Through these efforts, MAGGI demonstrates a holistic understanding of Ramadan as a cultural moment rooted in faith, compassion, and shared meals.
