By Chris Onuoha
It was an overwhelming joy like a manna from heaven, as a small-scale grocery seller, Ejiofor Akujieze becomes 5 million naira richer, just believing in the power of fate.
The Plateau State based, Ejiofor Akujieze, who tried his luck just like any other person, in a Nestlé Nigeria sponsored Golden Morn Golden Hunt became the grand prize winner of ₦5 million.
The Golden Morn Golden Hunt, which commenced in January 2026, recorded strong participation from consumers across the country, with over 200,000 entries received. Designed around Golden Morn’s smaller, affordable pack sizes to encourage wider participation, the campaign made it easier for more Nigerians to take part.
The exercise was a nationwide consumer campaign by Nestlé Nigeria that rewarded Nigerians with a total of ₦80 million in cash and prizes.
To the lucky young man who sees such a twist of fate as a dream come true, expressed surprise at his win, describing the moment as life-changing.
“Yes indeed, it is a huge turning around of my life. It came as a shock to me. I won ₦5 million, and it will go a long way to strengthen my grocery business. I am very grateful,” remarked Ejiofor.
At the end of seven draws, a total of 16,324 winners emerged, receiving cash prizes ranging from ₦10,000 to ₦1 million, alongside airtime rewards and exciting items such as washing machines, MacBooks, iPhones, and 55-inch televisions, in addition to the grand prize.
The Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, during the prize giving ceremony stated that the campaign reflects the company’s commitment to creating value for consumers beyond its products.
According to him; “For over 40 years, Golden Morn has been nourishing Nigerian families and earning their trust.”
“The Golden Hunt was our way of recognising that trust and giving back in a way that is meaningful and inclusive. What has been most inspiring are the real stories behind the wins, how this has made a difference in people’s lives. That is what truly matters to us,” he added.
Also speaking, Omofasa Orhiunu, Category Manager, Healthy Cereals at Nestlé Nigeria, mentioned that the initiative was designed to connect more closely with consumers while giving them an opportunity to experience the brand.
He stated: “Golden Morn has been part of everyday life for Nigerian families, and with the Golden Hunt, we wanted more people to experience that.”
According to him, the campaign gave both the Nestlè loyal consumers and new ones the opportunity to enjoy a nourishing product that fits into their daily routines, while also being rewarded in a simple and accessible way.
Meanwhile, Nestlè management stated in their brief that Golden Morn, a cherished homegrown brand has not relented in providing wholesome nourishment made from carefully selected grains.
“It is enriched through its Grain Smart blend, which combines essential vitamins and minerals to support energy and overall wellbeing for individuals and families.
“Through initiatives like the Golden Hunt, Nestlé Nigeria continues to strengthen its connection with consumers while delivering on its commitment to providing accessible, nutritious food and supporting thriving communities across the country,” it stated.
